Marketing and Research Consulting for a Brave New World
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If we can Moneyball baseball, why not marketing and marketing research?

In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
Comments Off on If we can Moneyball baseball, why not marketing and marketing research?

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Big data, big research possibilities emerge at ARF Conference 2014

In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.