Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.
Apr
30
If we can Moneyball baseball, why not marketing and marketing research?
In: advertising, baseball, big data, digital marketing, facebook, market research, marketing
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Apr
11
Big data, big research possibilities emerge at ARF Conference 2014
In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014
Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.
Apr
3
The death of organic Facebook impressions has done marketers three big favors
In: advertising, digital marketing, facebook, social media
2 Comments
Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.