Brands represent a huge amount of asset creation from advertising and other brand building investments and marketers need to find a way to make the connection or they will continue to make the wrong marketing investments.
Nov
11
Digital marketing and shopper marketing will increasingly merge together. Mobile devices will allow people to bring information, offers, and friends (virtually) into the store with them. The internet is no longer only on your desktop, it is everywhere including right in the store.
Nov
6
Baseball has amazing assets to on which to rebuild its brand. In the movie City Slickers, around the campfire one the friends said, “When my father and I had nothing else to talk about, there was always baseball” True dat.
Nov
4
Online research…going forward
In: data quality, research
Comments Off on Online research…going forward
At the ARF, a panel of scientists and buyers unanimously agreed that, with proper procedures, quota samples from double opt-in online research panels can produce reliable and consistent data, which make them a valid choice for tracking research and concept testing.