Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.
May
16
Dear research supplier…why can’t you tell me why my brand sales are declining?
In: advertising, brand equity, branding, DMP, facebook, media, shopper journey
1 Comment
Sep
25
Does your brand have a cold wet nose? (updated)
In: advertising, branding, digital marketing, facebook, listening, market research, marketing, yahoo
1 Comment
Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.