Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.
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Oct
30
Marketers…don’t just ask if the data are good, ask are the data useful?
In: advertising, big data, consumer segmentation, data quality, data science, digital marketing, market research
1 Comment
Feb
21
6 Killer Insights from Digital and Social Data
In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments
Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights
Nov
20
Conclusive proof that social media data predict sales…now what?
In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments
A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.