Ad tech data don’t conform to sampling theory but if researchers don’t use them, they miss out on driving growth with higher marketing ROI which is the goal.
-
Links
-
Recent Posts
- Disruptive marketing ideas from my body of published work
- Brand-building…what brand beliefs can you really move?
- Sharpening marketing…the difference between segments and audiences and why it matters
- Just released…a new media planning model that improves ROI by 50%
- Math behind the Movable Middle and why it produces 50% improvement in ROAS
- Marketers number one priority for 2021…the loss of identifiers
- Five things marketers don’t know about their best customers (and prospects)
Categories
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- Amazon
- ARF
- audiences
- baseball
- behavioral economics
- BehaviorLens
- big data
- brand attributes
- brand equity
- brand extensions
- brand loyalty
- brand marketing
- brand positioning
- brand strategy
- brand trackers
- branding
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DMP
- fivethirtyeight
- food and beverage
- futures
- GDPR
- growth
- identifiers
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- media
- media planning
- mobile
- Mobile marketing Association
- Movable Middle
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- path to purchase
- performance marketing
- Procter and Gamble
- Product life cycle
- programmatic advertising
- recession
- research
- Research is Cool
- research transformation
- retail
- ROAS
- segmentation
- segments
- shopper insights
- shopper journey
- shopper marketing
- social media
- stat testing
- statistics
- targeting
- trackers
- TV
- Uncategorized
- unified IDs
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising amazon ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll
Oct
30
Marketers…don’t just ask if the data are good, ask are the data useful?
In: advertising, big data, consumer segmentation, data quality, data science, digital marketing, market research
1 Comment
Feb
21
6 Killer Insights from Digital and Social Data
In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments
Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights
Nov
20
Conclusive proof that social media data predict sales…now what?
In: big data, branding, content marketing, facebook, listening, market research, social media
11 Comments
A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.