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The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.

Is advertising relevant?

In: advertising, market research, marketing
Comments Off on Is advertising relevant?

Only 11% of TV commercials are relevant to me as both a consumer and shopper. Reduce advertising waste by increasing the relevance of ad impressions at the moment of exposure, to individuals as BOTH consumers AND shoppers.