Marketing and Research Consulting for a Brave New World
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Marketing is not like slicing off a chunk from a loaf of bread where you get more in a bigger chunk. At some point, as you strive for more reach, you are moving ad impressions from high Movable Middle audiences to low Movable Middle audiences…not a good deal.

Marketers now know that prior years of brand building can have a much bigger impact on current sales than previously thought.