Here’s a better way to gain insight into a market leader’s weaknesses. Compare what your loyal buyers think of you vs. what your competitors’ loyal buyers think of those brands.
Jul
1
Media Research: Are We Falling Farther Behind?
In: advertising, data quality, social media
Comments Off on Media Research: Are We Falling Farther Behind?
Are we in a crisis, as Alan Wurtzel from NBC said? Bob Barocci, President of the ARF on the state of media research presented at the ARF’s Audience Measurement 4.0 Conference.
Jun
29
What’s a Researcher Like Me Doing in a Place Like This?
In: advertising, branding, innovation, listening, Research is Cool, research transformation
Comments Off on What’s a Researcher Like Me Doing in a Place Like This?
Could a marketing researcher bring a new, edgy perspective that others would find compelling? Yes! Blogging for Fast Company Magazine on marketing, advertising, and innovation.
May
14
A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all. Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples. In […]