Marketing and Research Consulting for a Brave New World
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Mar

28

An easy way to follow the latest marketing thinking on Twitter

In: social media, twitter
1 Comment

Following experts on a given subject via Twitter is like a masterclass. However, the velocity of tweets can be like drinking from a firehose. Here are tools and an approach for coping.

Mar

17

Rediscovering the lost art of brand loyalty analysis for a digital age

In: branding, digital marketing, market research, marketing
2 Comments

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

Feb

7

Social media as a strategy rather than a side project

In: social media
3 Comments

When we study the top social media success stories, we still tend to focus on the splashy campaigns that went viral. There is more to social media than that. Social media is a way of serving customers, of exuding your brand essence, and of creating lifestyle themes that is about your customer’s challenges in daily life. It’s about brands showing loyalty to consumers.

Jan

21

NYU trains brand managers 2B on social media

In: NYU, social media
2 Comments

I’ll be teaching an MBA class at NYU/Stern school of business entitled “Social media for brand managers”. One of my objectives for this class is to take the fear out of social media by making it approachable.

Jan

3

Stranger in a strange land

In: advertising, digital marketing
Comments Off on Stranger in a strange land

Marketers have become strangers in a strange digital land. The rules of thumb the best of us mastered in an analog world have lost their completeness to understand, anticipate, and create growth in a digital world.

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