Marketing and Research Consulting for a Brave New World
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How do we reach the “readier” to purchase consumer to increase ad effectiveness? Digital activities that are self-directed, e.g. search or visiting a brand’s website guarantee recency because the consumer controls the timing of the message not the marketer.

Sharing is bigger than fans, friends, and followers. Facebook accounted for 38% of inbound traffic driven by sharing activity. For some content categories, e-mail was nearly equal to Facebook. Sharing is about scale not virality.

The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.