Marketing and Research Consulting for a Brave New World
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Apr

10

Who owns social media?

In: social media
1 Comment

Marketing organizations need to ask the question of themselves, “Who owns social media?” Social media is at the intersection of PR, advertising, customer care, and consumer insights, so who owns it? I mean that both in the sense of within the marketing organization and also in the ecosystem. Furthermore, whoever owns it will accept a […]