In marketing, Procter talks of first moment of truth. Google offers zero moment of truth. Something is missing because that comes before search. the minus one moment…
Jul
27
What is missing from moments of truth marketing
In: media, mobile, path to purchase, shopper marketing, social media
6 Comments
Nov
11
Digital marketing and shopper marketing will increasingly merge together. Mobile devices will allow people to bring information, offers, and friends (virtually) into the store with them. The internet is no longer only on your desktop, it is everywhere including right in the store.