Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.
-
Links
-
Recent Posts
- Just released…a new media planning model that improves ROI by 50%
- Math behind the Movable Middle and why it produces 50% improvement in ROAS
- Marketers number one priority for 2021…the loss of identifiers
- Five things marketers don’t know about their best customers (and prospects)
- New Marketing analytics for a new Covid-19 reality
- Four targeting strategies that build stronger brands
- U.S. Marketing trends in 2019 and 2020 priorities
Categories
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- Amazon
- ARF
- baseball
- behavioral economics
- BehaviorLens
- big data
- brand equity
- brand extensions
- brand loyalty
- brand marketing
- branding
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DMP
- fivethirtyeight
- food and beverage
- futures
- GDPR
- growth
- identifiers
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- media
- media planning
- mobile
- Mobile marketing Association
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- path to purchase
- performance marketing
- Procter and Gamble
- Product life cycle
- programmatic advertising
- recession
- research
- Research is Cool
- research transformation
- retail
- ROAS
- segmentation
- shopper insights
- shopper journey
- shopper marketing
- social media
- stat testing
- statistics
- targeting
- TV
- Uncategorized
- unified IDs
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising amazon ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll
Feb
20
Four targeting strategies that build stronger brands
In: ad waste, addressabale advertising, advertising, brand marketing, targeting
4 Comments
Apr
15
Framework for managing brand vs performance advertising
In: advertising, brand equity, brand marketing, performance marketing, Product life cycle
5 Comments
The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.
Mar
16
Why brand equity matters even to performance marketing
In: advertising, Amazon, ARF, behavioral economics, brand equity, brand loyalty, branding, consumer segmentation, digital marketing, programmatic advertising, targeting
4 Comments
Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.