Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.
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Blogroll
Feb
20
Four targeting strategies that build stronger brands
In: ad waste, addressabale advertising, advertising, brand marketing, targeting
4 Comments
Apr
15
Framework for managing brand vs performance advertising
In: advertising, brand equity, brand marketing, performance marketing, Product life cycle
5 Comments
The same ad unit cannot be optimal for both performance and brand marketing. How to decide what your brand needs now via an ad guidance system.
Mar
16
Why brand equity matters even to performance marketing
In: advertising, Amazon, ARF, behavioral economics, brand equity, brand loyalty, branding, consumer segmentation, digital marketing, programmatic advertising, targeting
4 Comments
Here’s how brand equity fits into the performance equation. Media scientists…it might be your biggest factor at driving advertising ROI.