Marketing and Research Consulting for a Brave New World
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Jul

27

Why marketers should not ignore brand loyalty

In: brand loyalty, Dunkin Donuts, Markov repeat rates, MTA, Repeat rate, shopper journey, Starbucks
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Brand loyalty matters more than just about anything to profitable brand growth. Here are 5 reasons and actions to take

Jan

19

Is it time for a new kind of approach to estimating ad effectiveness?

In: A/B tests, advertising, baseball, Bayes, marketing mix modeling, marketing ROI, media, MTA, nate silver
Comments Off on Is it time for a new kind of approach to estimating ad effectiveness?

What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.

Dec

9

Marketers number one priority for 2021…the loss of identifiers

In: addressabale advertising, addressable marketing, Amazon, digital marketing, facebook, google, identifiers, marketing mix modeling, Mobile marketing Association, MTA, segmentation, targeting
2 Comments

3 response strategies for when Chrome stops supporting third party cookies.

Apr

28

New Marketing analytics for a new Covid-19 reality

In: ad waste, addressable marketing, marketing mix modeling, Mobile marketing Association, MTA
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It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.

Oct

30

How marketers can successfully on-board multi-touch attribution

In: advertising, data driven marketing, data science, marketing ROI, MTA, Multi Touch Attribution
Comments Off on How marketers can successfully on-board multi-touch attribution

The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

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