Marketing and Research Consulting for a Brave New World
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Dec

9

Marketers number one priority for 2021…the loss of identifiers

In: addressabale advertising, addressable marketing, Amazon, digital marketing, facebook, google, identifiers, marketing mix modeling, Mobile marketing Association, MTA, segmentation, targeting
2 Comments

3 response strategies for when Chrome stops supporting third party cookies.

Apr

28

New Marketing analytics for a new Covid-19 reality

In: ad waste, addressable marketing, marketing mix modeling, Mobile marketing Association, MTA
Comments Off on New Marketing analytics for a new Covid-19 reality

It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.

Oct

30

How marketers can successfully on-board multi-touch attribution

In: advertising, data driven marketing, data science, marketing ROI, MTA, Multi Touch Attribution
Comments Off on How marketers can successfully on-board multi-touch attribution

The MMA has produced a 5-stage marketer roadmap and 15 acceleration tools for successful and painless adoption of MTA.

Oct

21

What is wrong with marketers wanting more reach with their advertising? Plenty!

In: advertising, Marc Pritchard, marketing ROI, media, media planning, Procter and Gamble, programmatic advertising, ROAS, targeting
1 Comment

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

Jul

9

How baseball helped me succeed in marketing research and analytics

In: advertising, baseball, data science, digital marketing, market research, marketing, marketing mix modeling, marketing ROI, MTA, Multi Touch Attribution, nate silver, new products, research transformation, statistics
7 Comments

How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

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