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Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.

Brand loyalty matters more than just about anything to profitable brand growth. Here are 5 reasons and actions to take

Is it time for a new kind of approach to estimating ad effectiveness?

In: A/B tests, advertising, baseball, Bayes, marketing mix modeling, marketing ROI, media, MTA, nate silver
Comments Off on Is it time for a new kind of approach to estimating ad effectiveness?

What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.

3 response strategies for when Chrome stops supporting third party cookies.

It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.

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