Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.
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- What Oliver Anthony Can Teach Us About Brand Building
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- How marketers can consistently out-perform the average
- The brand prediction powers of the Markov switching matrix
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Blogroll
May
16
Dear research supplier…why can’t you tell me why my brand sales are declining?
In: advertising, brand equity, branding, DMP, facebook, media, shopper journey
1 Comment
Mar
17
Five principles for how advertising NOW works
In: advertising, ARF, digital marketing, programmatic advertising
Comments Off on Five principles for how advertising NOW works
ARF-inspired insights proving advertising works especially if you think integrated, programmatic.
Feb
21
6 Killer Insights from Digital and Social Data
In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments
Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights