This is the first of a two-part blog on marketing in a recession. Our economy has taken a triple hit. First, we were buffeted by rising gas prices, then a wave of inflation that hadn’t been seen in 30 years, and then the current recession. For many, this “perfect economic storm” has changed our “personal […]
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Mar
24
Monday at the ARF, a rather remarkable grouping of industry leaders brainstormed about a new set of principles for how to innovate. The main purpose of the meeting was the on-going research transformation initiative at the ARF and participants included research/consumer insights leaders from CBS, J&J, Levi Strauss, Unilever, the former head of research at […]
Jun
17
Cross-Media understanding is a top priority for ARF members (based on a recent survey of over 200 ARF members). No surprise there. However, when we conducted 20 in-depth interviews among members, the reasons started to fragment (yeah, just like media!) Here are some of the things we heard (and have gleaned from the trade press). […]