Marketers have become strangers in a strange digital land. The rules of thumb the best of us mastered in an analog world have lost their completeness to understand, anticipate, and create growth in a digital world.
Jan
3
Stranger in a strange land
In: advertising, digital marketing
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Dec
13
Eight guidelines for real time marketing
In: digital marketing, market research, marketing, media, social media
2 Comments
Most marketing organizations are not equipped for real time marketing but are structured for annual or semi-annual planning, budgeting, and executing. That tension is only going to grow. Here are eight guidelines for real time marketing.
Nov
23
The use of QR codes not only allows the advertiser to offer the tactile engagement of print and benefits of digital all at the same time, but it is not too late to gain marketing advantage vs. competitors.
Nov
10
The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.