Few insights teams have a comprehensive digital data insights strategy which means we are underleveraging the largest online research panel in the world…digital humanity.
Nov
19
Why you need to create a digital data insights strategy
In: digital marketing, facebook, market research, social media, twitter
3 Comments
Oct
8
Groundbreaking research: what drives smart phone users to use certain apps or websites?
In: advertising, mobile
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Although the emphasis by mobile marketers has been on location-based marketing to reach the on-the-go consumer, new research proves 68% of consumer mobile phone use occurs at home.
Sep
10
Two big marketing research mistakes that mislead marketers
In: market research, media, mobile, research, shopper insights
3 Comments
Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.
Jul
18
Behavioral economics explains why surveys sometimes give ridiculously wrong answers and 7 tips for how to avoid pitfalls
Mar
13
Six ways marketers can get people to care about their brands again
In: advertising, branding, digital marketing, facebook, marketing
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Remember when the coffee brand mojo was with CPG brands like Folgers and Maxwell House? The route to addressing commoditization is not more features, it is establishing your brand as the expert on something much larger so people digitally seek you out.