The Marketing research function should create a new “productivity” practice that would leverage data-driven approaches and predictive thinking to drive measurable increases in marketing ROI.
Jan
15
Creating the marketing research productivity practice
In: advertising, big data, digital marketing, market research
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Jan
8
In the age of data-driven marketing, create a post-demographics media strategy
In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments
We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.
Nov
11
Breaking the curse of marketing incrementalism
In: facebook, innovation, market research, marketing, social media, twitter
1 Comment
The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.
Oct
14
How research used game theory to prove computers are still the most important digital screen
In: digital marketing, market research, marketing, media
Comments Off on How research used game theory to prove computers are still the most important digital screen
I was the consultant on this project…AOL uses game theory to prove that even among three screen owners, the computer-based digital content experience is generally PREFERRED to other screens.