Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.
Jan
19
Is it time for a new kind of approach to estimating ad effectiveness?
In: A/B tests, advertising, baseball, Bayes, marketing mix modeling, marketing ROI, media, MTA, nate silver
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What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.
Apr
10
How to stop marketing like it’s 2011
In: advertising, big data, data driven marketing, data science, digital marketing, marketing mix modeling, media
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Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.