Researchers: there are 7 drivers of growth. how do you stack up?
Oct
3
Marketing research sellers and buyers…why are you not growing?
In: digital marketing, GDPR, growth, market research, research transformation, segmentation
2 Comments
May
26
Measurement is falling short in a cross-media world
In: advertising, data driven marketing, digital marketing, market research, marketing mix modeling, research transformation
Comments Off on Measurement is falling short in a cross-media world
For advertisers, media measurement approaches are breaking down as the audience now lives at the intersection of profiling data, algorithms, and the ad-tech ecosystem…requiring new research tools.
Apr
10
How to stop marketing like it’s 2011
In: advertising, big data, data driven marketing, data science, digital marketing, marketing mix modeling, media
Comments Off on How to stop marketing like it’s 2011
Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.