What marketing analytics can borrow from my simulation approach worked for predicting the 2024 presidential election.
Nov
6
How my model beat Nate Silver at predicting the 2024 election results
In: data science, marketing analytics, marketing ROI, Presidential election, synthetic data
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Dec
4
Top 4 marketing and analytics priorities for 2018
In: advertising, Amazon, facebook, Marc Pritchard, marketing mix modeling, MTA, Procter and Gamble, segmentation, targeting
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Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.