Listening reveals insights via social and open-book approaches. Listening is about studying the change-makers (people) in a way that is native to how they are increasingly living their lives. We must learn how to add listening to our survey-based approaches for generating anticipatory insights.
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Dec
11
Nov
18
The 4 things that Social Media and California Raisins have in common
In: advertising, social media
Comments Off on The 4 things that Social Media and California Raisins have in common
Social media is not just a “thing”; it will be integrated into EVERYTHING. Verizon Fios is integrating social media (Facebook, Twitter) into TV. Facebook and twitter apps and web access are now fairly common in cell phones. On the other hand, it is important to realize that social media is part of mobile life, not the other way around.
Oct
8
Someone who hacks a game finds a different way. Let’s hack marketing. Make something important that wasn’t important before to consumers. Social media offers the ability to hack and even reprogram the marketing game…for both the marketer and the consumer.
Sep
24
In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.
Sep
16
Why social media shouldn’t scare marketers
In: listening, social media
Comments Off on Why social media shouldn’t scare marketers
Most marketers don’t PERSONALLY understand social media well enough and are scared by it. Our goal is to help companies understand how they can be the chief storytellers for their own brands within the midst of all of the noise and conversations.