Marketing and Research Consulting for a Brave New World
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Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

Cross platform measurement…how ESPN is moving the chains

In: advertising, media
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No media company needs to understand how consumers choose to access their content across screens more than ESPN. Here is how they have taken an industry leadership role.

because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…