Marketing and Research Consulting for a Brave New World
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Apr

10

Marketing research needs a mission change more than a name change

In: advertising, data driven marketing, data science, digital marketing, market research, marketing mix modeling, media, mobile, Mobile marketing Association, MTA
Comments Off on Marketing research needs a mission change more than a name change

Examples of how Marketing Research can embrace data science to deliver marketing success not just insights.

Feb

21

6 Killer Insights from Digital and Social Data

In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

Jan

16

How data-driven is your marketing RESEARCH?

In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

Jun

13

Cross platform measurement…how ESPN is moving the chains

In: advertising, media
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No media company needs to understand how consumers choose to access their content across screens more than ESPN. Here is how they have taken an industry leadership role.

Jan

16

From fractured insights to holistic understanding

In: innovation, market research, research, Research is Cool, research transformation, shopper insights
1 Comment

because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…

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