Marketers have become strangers in a strange digital land. The rules of thumb the best of us mastered in an analog world have lost their completeness to understand, anticipate, and create growth in a digital world.
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Jan
3
Stranger in a strange land
In: advertising, digital marketing
Comments Off on Stranger in a strange land
Nov
29
How to create brand led shopping
In: advertising, behavioral economics, market research, shopper marketing
5 Comments
Introducing a new concept called brand led shopping which gives advertising an integrate shopper and consumer purpose. Touchpoints must be used strategically as they are not interchangeable in this new model.