Marketing and Research Consulting for a Brave New World
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Aug

2

Tools that will help you manage social media information overload

In: facebook, futures, social media, twitter
2 Comments

I am connected to thousands via social media to stay ahead of marketing developments. Here are the tools and resources I use to prevent information overload.

Mar

2

Mobile marketing must simplify shopping to take off

In: mobile, shopper marketing
1 Comment

Foursquare, shopkick, shopsavvy, stickybits while I grocery shop and they all do the same thing. They SLOOOOOW me down while I want to get out of there FAST! So, that will not work.Until mobile marketing simplifies shopping it will not hit its tipping point.

Aug

25

Can Auto Dealerships be reinvented when the consumer is NOT boss?

In: customer experience, retail
2 Comments

“Dealer Franchise Laws” are federal and state laws that protect auto dealerships. However, they also institutionalize business practices in a way that are no longer serve the consumer but cannot be easily changed.