Marketing and Research Consulting for a Brave New World
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Feb

8

The digital insights revolution tucked inside the marketing revolution

In: advertising, digital marketing, market research
3 Comments

The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.

Jan

8

Marketing simplification

In: customer experience, market research, marketing
3 Comments

Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.

Dec

13

Six 2013 new year’s resolutions for marketing and insights

In: digital marketing, facebook, market research
1 Comment

6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.

Nov

19

Why you need to create a digital data insights strategy

In: digital marketing, facebook, market research, social media, twitter
3 Comments

Few insights teams have a comprehensive digital data insights strategy which means we are underleveraging the largest online research panel in the world…digital humanity.

Oct

22

Marketers need to start thinking of their brands as media

In: branding, media, social media
3 Comments

Brands no longer compete just on features and functional benefits. They are now media, competing for lifestyle, entertainment, and a sense of belonging to build their audiences.

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