Social media is not just a “thing”; it will be integrated into EVERYTHING. Verizon Fios is integrating social media (Facebook, Twitter) into TV. Facebook and twitter apps and web access are now fairly common in cell phones. On the other hand, it is important to realize that social media is part of mobile life, not the other way around.
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Nov
18
The 4 things that Social Media and California Raisins have in common
In: advertising, social media
Comments Off on The 4 things that Social Media and California Raisins have in common
Apr
27
Research needs a seat at the social media table
In: innovation, listening, research transformation, social media
Comments Off on Research needs a seat at the social media table
The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of […]