Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.
Oct
14
Hey media planners: it’s about relevant messages and plenty of them
In: advertising, digital marketing, media, shopper marketing, social media
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Hey media planners. In our digital and social media society, it is not longer about trying to create plans that deliver optimal frequency it is about relevant messages and plenty of them.
Jun
17
Last year, social media was still a little theoretical. Now it’s real. The advertising models are starting to emerge, consumer-created beverages via Facebook and proprietary environments have gotten launched. Listening is now being used a source of shopper insights that manufacturers are sharing with retail partners.