A gift of food for thought to thank you for a great year of learning and accomplishment for Rubinson Partners and I wanted to thank my clients, academic sponsors at NYU, network of resources and thought partners such as Judah Phillips web analytics guru at Monster, Erwin Ephron, Dave Lundahl founder at InsightsNow, Pat Hanlon (author of Primal Branding), and Frank Cotignola at Kraft.
Dec
15
A holiday gift of food…for thought
In: advertising, behavioral economics, digital marketing, facebook
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Oct
18
In a digital age, how people seek out your brand is their choice, not yours so you need a digital strategy that makes it natural and easy for people to find you given the purpose they have in mind.
Jul
12
The next generation of digital marketing will be based on digital being integrated into the physical world rather than providing an alternative to it.
Jun
22
Mobile marketing: separating trend from fad
In: advertising, marketing, mobile
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the tipping point for mobile advertising will come when we move from gamification to simplification as our main marketing idea for how to use mobile. Forget the badges.
Apr
7
How do people spend time with your brand?
In: advertising, branding, social media
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How do people spend time engaging with your brand? This is critical to learn and the answer might surprise you. It is likely that owned media is first and Facebook might be at the bottom.