A/B testing can adjudicate a controversy about directing ad investment. But if not done right it becomes fake news.
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Nov
22
Test and learn…you’re testing but are you really learning?
In: A/B tests, advertising, causality, DISQO, Google ghost ads, RCT tests
Comments Off on Test and learn…you’re testing but are you really learning?
Dec
9
Marketers number one priority for 2021…the loss of identifiers
In: addressabale advertising, addressable marketing, Amazon, digital marketing, facebook, google, identifiers, marketing mix modeling, Mobile marketing Association, MTA, segmentation, targeting
2 Comments
3 response strategies for when Chrome stops supporting third party cookies.