Most marketing organizations are not equipped for real time marketing but are structured for annual or semi-annual planning, budgeting, and executing. That tension is only going to grow. Here are eight guidelines for real time marketing.
Dec
13
Eight guidelines for real time marketing
In: digital marketing, market research, marketing, media, social media
2 Comments
Nov
29
How to create brand led shopping
In: advertising, behavioral economics, market research, shopper marketing
5 Comments
Introducing a new concept called brand led shopping which gives advertising an integrate shopper and consumer purpose. Touchpoints must be used strategically as they are not interchangeable in this new model.
Nov
23
The use of QR codes not only allows the advertiser to offer the tactile engagement of print and benefits of digital all at the same time, but it is not too late to gain marketing advantage vs. competitors.
Nov
10
The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.
Oct
14
Hey media planners: it’s about relevant messages and plenty of them
In: advertising, digital marketing, media, shopper marketing, social media
4 Comments
Hey media planners. In our digital and social media society, it is not longer about trying to create plans that deliver optimal frequency it is about relevant messages and plenty of them.