The next generation of digital marketing will be based on digital being integrated into the physical world rather than providing an alternative to it.
May
6
How to build relevance into your media plans
In: advertising, branding, shopper marketing, social media
3 Comments
Relevance marketing is about ACTION. People are seeking, shopping, and planning their shopping trip. Relevance marketing is tied to identifying when consumer action is occurring for which you are relevant and directing it towards your brand.
Apr
7
How do people spend time with your brand?
In: advertising, branding, social media
Comments Off on How do people spend time with your brand?
How do people spend time engaging with your brand? This is critical to learn and the answer might surprise you. It is likely that owned media is first and Facebook might be at the bottom.
Mar
28
Following experts on a given subject via Twitter is like a masterclass. However, the velocity of tweets can be like drinking from a firehose. Here are tools and an approach for coping.