Marketers don’t want brand trackers…they want brand success systems that seamlessly integrate insights, metrics, and media actions because today, it all comes at you at once.
Aug
9
An insider look at reinventing brand equity tracking
In: branding, facebook, market research, marketing, media, mobile, shopper insights
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Jun
27
In a multi screen world, marketers must relearn how brands are built
In: advertising, branding, digital marketing, media
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In a multi-screen world, where consumers have self-directed media experiences, Marketers need a new plan to use media to create healthy, growing brands.
Jun
11
Why We Need Cross Platform Media Measurement…TV Is Now The 720 Pound Gorilla
In: advertising
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The ARF chose the right theme for its AM8.0 conference…measuring the unmeasured. As smartphones and tablets disrupt how people use media to be entertained, learn things and to shop, the measurement gap is increasing. How important is it to measure multiplatform usage by consumers? Evidence provided to me in my interview with Gian Fulgoni, Chairman […]
May
31
Interviewing the New ARF President…Changing Media Habits, Rules for Brand Building
In: advertising, market research, marketing, media
1 Comment
We need to face our CEOs and deliver insights, drive growth experiment to learn and then scale, vs. trying to create perfect measurement systems.
May
15
Marketers and media getting that synching feeling
In: advertising, digital marketing, media, mobile
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In a multiscreen era, Marketers need to measure and synch all digital behaviors across screens to use media to create brand growth