The Marketing research function should create a new “productivity” practice that would leverage data-driven approaches and predictive thinking to drive measurable increases in marketing ROI.
Jan
15
Creating the marketing research productivity practice
In: advertising, big data, digital marketing, market research
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Jan
8
In the age of data-driven marketing, create a post-demographics media strategy
In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments
We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.
Dec
12
Recency planning in a digital age…my lunch with Erwin
In: advertising, digital marketing, media, path to purchase
1 Comment
How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age
Oct
14
How research used game theory to prove computers are still the most important digital screen
In: digital marketing, market research, marketing, media
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I was the consultant on this project…AOL uses game theory to prove that even among three screen owners, the computer-based digital content experience is generally PREFERRED to other screens.