It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.
Dec
18
Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments
Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age
Oct
3
Marketing research sellers and buyers…why are you not growing?
In: digital marketing, GDPR, growth, market research, research transformation, segmentation
2 Comments
Researchers: there are 7 drivers of growth. how do you stack up?
Aug
14
The new marketing science of targeting
In: advertising, ARF, consumer segmentation, marketing ROI, new products, non-buyers, programmatic advertising
Comments Off on The new marketing science of targeting
50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.
Jun
28
Lies, damned lies, and marketing statistics
In: brand loyalty, consumer segmentation, media, MTA, Multi Touch Attribution, programmatic advertising
4 Comments
Here are 4 marketing “truths”, only one of which is true. Can you guess which one?