Six big wakeup calls in 2009 are doing the marketing research profession a favor; refocusing us on what it will take to conduct trustworthy research, find unexpected feedback, provide anticipatory insights, measure media in a way that people now choose to experience it, and properly rebalance our understanding of how people choose brands by placing more emphasis on understanding the shopper.
-
Links
-
Recent Posts
- New Marketing analytics for a new Covid-19 reality
- Four targeting strategies that build stronger brands
- U.S. Marketing trends in 2019 and 2020 priorities
- How marketers can successfully on-board multi-touch attribution
- What is wrong with marketers wanting more reach with their advertising? Plenty!
- How Netflix will transform brand marketing when it offers advertising
- How baseball helped me succeed in marketing research and analytics
Categories
- ad waste
- addressabale advertising
- addressable marketing
- advertising
- Amazon
- ARF
- baseball
- behavioral economics
- BehaviorLens
- big data
- brand equity
- brand extensions
- brand loyalty
- brand marketing
- branding
- concept testing
- confidence intervals
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- DMP
- fivethirtyeight
- food and beverage
- futures
- GDPR
- growth
- innovation
- Linear TV
- listening
- Marc Pritchard
- market research
- marketing
- marketing mix modeling
- marketing ROI
- media
- media planning
- mobile
- Mobile marketing Association
- MTA
- Multi Touch Attribution
- nate silver
- Netflix
- new products
- non-buyers
- NYU
- path to purchase
- performance marketing
- Procter and Gamble
- Product life cycle
- programmatic advertising
- recession
- research
- Research is Cool
- research transformation
- retail
- ROAS
- segmentation
- shopper insights
- shopper journey
- shopper marketing
- social media
- stat testing
- statistics
- targeting
- TV
- Uncategorized
- unified IDs
- walled gardens
- Walmart
- yahoo
Frequent Tags
360 media advertising amazon ARF behavioral economics branding brand loyalty brands brand tracking digital marketing facebook google innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper marketing social media twitterArchives
Blogroll
Dec
30
Six marketing research wake-up calls in 2009
In: data quality, listening, media, research, research transformation, shopper insights
8 Comments
Sep
22
Meet the CIMMs; “Coalition for Innovative Media Measurement”. While Sims try to get through their daily virtual lives, CIMMs are 15 of the largest media and advertising companies trying to kickstart innovation of long-form video measurement across 3 screens; TV, internet, and smaller mobile devices.