Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.
Aug
26
Mastering shopper marketing in a digital age
In: digital marketing, shopper marketing
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Aug
29
How loyal are your loyal buyers, really?
In: behavioral economics, branding, market research, shopper insights
2 Comments
Brands are in a dogfight for purchases. Marketers are misled about building brand engagement by consultants’ stories that retrospectively explain marketing cases with false certainty.
Nov
10
The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.