Marketers must learn brand building in performance marketing environments as advertising options shift from brand environments toward performance environments in an AI age.
Jun
11
Where the advertising landscape is headed by 2030 and why (and what to do about it)
In: advertising, AI, brand marketing, Netflix, OpenAI, performance marketing, Retail media
Leave a Comment »
Sep
29
What Oliver Anthony Can Teach Us About Brand Building
In: brand building, brand loyalty, brand marketing, brand positioning, brand strategy, Oliver Anthony, Primal Branding
Comments Off on What Oliver Anthony Can Teach Us About Brand Building
By all known yardsticks for what a brand is, Oliver Anthony is more than a performer, he is a brand.
Oct
3
The short and long of advertising…what marketers and researchers need to know
In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
Comments Off on The short and long of advertising…what marketers and researchers need to know
Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?