By all known yardsticks for what a brand is, Oliver Anthony is more than a performer, he is a brand.
Sep
29
What Oliver Anthony Can Teach Us About Brand Building
In: brand building, brand loyalty, brand marketing, brand positioning, brand strategy, Oliver Anthony, Primal Branding
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Mar
17
How marketers can consistently out-perform the average
In: brand marketing, data driven marketing, MRX, ROAS, targeting
1 Comment
Discover math-driven marketing strategies to surpass industry averages and boost growth. Focus on targeting the Movable Middle, heavy users, and maximizing repeat rates to drive customer retention. Measure effectiveness, generalize findings, and refine media tactics to enhance advertising performance and achieve greater-than-average results in a competitive landscape.
Jul
20
Five things marketers don’t know about their best customers (and prospects)
In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
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Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target