Marketing and Research Consulting for a Brave New World
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The best measure of your brand being poised for growth or decline is your Markov repeat rate

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

Brand equity refers to the size of a brand; brand health refers to its trajectory. Here are 8 signs if your brand is healthy.