Marketing and Research Consulting for a Brave New World
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Feb

13

Which KPI is your best leading indicator of brand health?

In: brand equity, brand health, brand loyalty, brand trackers, Markov repeat rates, Repeat rate
2 Comments

The best measure of your brand being poised for growth or decline is your Markov repeat rate

Feb

21

6 Killer Insights from Digital and Social Data

In: advertising, data driven marketing, digital marketing, listening, market research, media, research transformation, social media
3 Comments

Unlike paid impressions, earned and owned impressions means the consumer finds the brand interesting to THEM, unlocking enormous insights

Mar

17

Rediscovering the lost art of brand loyalty analysis for a digital age

In: branding, digital marketing, market research, marketing
2 Comments

Brand loyalty analysis proves that approaches which are exclusively based on building brand engagement are incomplete. Brand loyalty analysis gives Marketers powerful insights into brand growth strategies, especially in a digital marketing age.

Aug

12

Does your brand have a cold wet nose?

In: branding, Uncategorized
2 Comments

Brand equity refers to the size of a brand; brand health refers to its trajectory. Here are 8 signs if your brand is healthy.