Are we in a crisis, as Alan Wurtzel from NBC said? Bob Barocci, President of the ARF on the state of media research presented at the ARF’s Audience Measurement 4.0 Conference.
Jul
1
Media Research: Are We Falling Farther Behind?
In: advertising, data quality, social media
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Jun
29
What’s a Researcher Like Me Doing in a Place Like This?
In: advertising, branding, innovation, listening, Research is Cool, research transformation
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Could a marketing researcher bring a new, edgy perspective that others would find compelling? Yes! Blogging for Fast Company Magazine on marketing, advertising, and innovation.
Jun
22
How Advertising Works; The Second Right Answer
In: advertising
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The second right answer must come from knowledge. It must be compelling because you are challenging the incumbent, the first right answer.
Jun
16
Thinking About Research as a Brand
In: research transformation
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In March, the ARF completed executive interviews among 19 research leaders representing large marketers and media companies. Overall, Research got a passing grade, but certainly didn’t make honor roll. While Research usually has strong executive support, as we dug down 1-2 levels, we saw something different. We heard that there was spotty support for research […]