Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age
Dec
18
Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments
Nov
28
Rethinking how to build brands…beyond linear TV
In: advertising, Amazon, branding, digital marketing, Linear TV, Mobile marketing Association, TV, unified IDs
3 Comments
The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.
Aug
14
The new marketing science of targeting
In: advertising, ARF, consumer segmentation, marketing ROI, new products, non-buyers, programmatic advertising
Comments Off on The new marketing science of targeting
50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.
Jun
28
Lies, damned lies, and marketing statistics
In: brand loyalty, consumer segmentation, media, MTA, Multi Touch Attribution, programmatic advertising
4 Comments
Here are 4 marketing “truths”, only one of which is true. Can you guess which one?
Jun
12
How marketers can survive the zombie apocalypse called GDPR
In: advertising, Amazon, ARF, data driven marketing, digital marketing, facebook, GDPR, google, MTA, Multi Touch Attribution
Comments Off on How marketers can survive the zombie apocalypse called GDPR
GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.