marketing research account teams should offer strategic thinking and branded solutions and be in the business of synthesis, deploying their creativity on ideas that drive client’s business. Be focused on value creation, embrace and use data and analytics to elevate work, and be collaborative.
Jun
7
Evolving the marketing research agency
In: advertising, market research, research, research transformation
1 Comment
Apr
16
Marketing insights into how we decide
In: behavioral economics, branding, marketing, Uncategorized
4 Comments
The decision before the decision might be the more important one for marketers. Marketers need to learn about the opportunities inherent in influencing what are called second-order decision strategies.
Mar
8
Feel the stories of people who grew up in cultures without choice where daily existence was defined by deprivation rather than hope. Freedom is spelled C-H-O-I-C-E, and that is the importance of marketing and brands.
Feb
12
Brand Building in a Two Way World
In: branding
Comments Off on Brand Building in a Two Way World
Brand building in a two way world will separate marketers into two groups; those who feel a sense of gain from conversation with consumers and those who feel a sense of loss because they are no longer in control. The first group is the future of marketing.