Relevance marketing is about ACTION. People are seeking, shopping, and planning their shopping trip. Relevance marketing is tied to identifying when consumer action is occurring for which you are relevant and directing it towards your brand.
May
6
How to build relevance into your media plans
In: advertising, branding, shopper marketing, social media
3 Comments
Apr
7
How do people spend time with your brand?
In: advertising, branding, social media
Comments Off on How do people spend time with your brand?
How do people spend time engaging with your brand? This is critical to learn and the answer might surprise you. It is likely that owned media is first and Facebook might be at the bottom.
Mar
2
Foursquare, shopkick, shopsavvy, stickybits while I grocery shop and they all do the same thing. They SLOOOOOW me down while I want to get out of there FAST! So, that will not work.Until mobile marketing simplifies shopping it will not hit its tipping point.
Feb
18
In the world of digital, I believe that ultimately the future of measurement will center on ways of harvesting digital trails that are available as an exhaust of the process. Here is a great new search engine that is freely available from a company called MOAT. It scrapes all digital display advertising and associates it with the brand advertised, and where the ad was last seen.
Jan
17
Why advertisers do not measure digital advertising effectiveness correctly
In: advertising, digital marketing, market research
1 Comment
We are measuring the wrong thing when it comes to digital display advertising. We are still focused on a DR model of digital advertising when the total effect of digital advertising is about 10 times greater than can be accounted for by the click!