Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
Comments Off on From mind marketing to behavior marketing
Feb
8
The digital insights revolution tucked inside the marketing revolution
In: advertising, digital marketing, market research
3 Comments
The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.
Dec
13
6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.
Nov
19
Why you need to create a digital data insights strategy
In: digital marketing, facebook, market research, social media, twitter
3 Comments
Few insights teams have a comprehensive digital data insights strategy which means we are underleveraging the largest online research panel in the world…digital humanity.
Oct
8
Groundbreaking research: what drives smart phone users to use certain apps or websites?
In: advertising, mobile
Comments Off on Groundbreaking research: what drives smart phone users to use certain apps or websites?
Although the emphasis by mobile marketers has been on location-based marketing to reach the on-the-go consumer, new research proves 68% of consumer mobile phone use occurs at home.