List of my top ten most shared blogs focus on new fact-based insights, new ideas about digital, shopper, media strategies, discussing behavioral economics, and offer advice about marketing research methods.
Sep
9
My top ten most shared marketing and research blog posts
In: advertising, behavioral economics, brand extensions, digital marketing, facebook, market research, media, shopper insights, shopper marketing, social media
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Aug
9
An insider look at reinventing brand equity tracking
In: branding, facebook, market research, marketing, media, mobile, shopper insights
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Marketers don’t want brand trackers…they want brand success systems that seamlessly integrate insights, metrics, and media actions because today, it all comes at you at once.
Jul
15
What Marketing Research Can Borrow from Behavioral Economics
In: behavioral economics, market research, marketing, path to purchase, shopper insights
1 Comment
It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.
Jun
27
In a multi screen world, marketers must relearn how brands are built
In: advertising, branding, digital marketing, media
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In a multi-screen world, where consumers have self-directed media experiences, Marketers need a new plan to use media to create healthy, growing brands.
Jun
19
Ad copy testing bakeoff of traditional research methods vs. neuro methods
In: advertising, market research
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While one might have thought that you need neuro research to get at the emotional mechanisms of advertising,mostly, traditional, survey-based copy testing methods work quite well.