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Build your media strategy around your consumer franchise, customers plus prime prospects, not around broad reach

What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.

Five things marketers don’t know about their best customers (and prospects)

In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)

Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target