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Nov
29
Over 26 years, evidence for targeting your advertising impressions
In: ad waste, addressabale advertising, advertising, audiences, programmatic advertising, ROAS, targeting
3 Comments
Oct
8
Retail Media…coming on like a freight train
In: A/B tests, addressabale advertising, addressable marketing, Amazon, Retail media
Comments Off on Retail Media…coming on like a freight train
What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.
Jul
20
Five things marketers don’t know about their best customers (and prospects)
In: addressable marketing, brand loyalty, marketing, targeting, Uncategorized
Comments Off on Five things marketers don’t know about their best customers (and prospects)
Your best customers should be your top priority for receiving additional media weight. Conversely, most non-buyers are your worst target