Movable Middles are up to 23 TIMES more responsive paid media. Show this to your CFO the next time your ad budget is challenged.
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- Are you doing all you can to retain your own customers?
- New Evidence…The Power of Movable Middle Targeting Across Sectors
- Decoding advertising’s future…the Math, AI, wave
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- Over 26 years, evidence for targeting your advertising impressions
- Retail Media…coming on like a freight train
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Jun
13
New Evidence…The Power of Movable Middle Targeting Across Sectors
In: ad waste, brand marketing, MMA Global, Mobile marketing Association, Movable Middle, ROAS, Viant
Comments Off on New Evidence…The Power of Movable Middle Targeting Across Sectors
Oct
8
Retail Media…coming on like a freight train
In: A/B tests, addressabale advertising, addressable marketing, Amazon, Retail media
Comments Off on Retail Media…coming on like a freight train
What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.
Jul
27
Why marketers should not ignore brand loyalty
In: brand loyalty, Dunkin Donuts, Markov repeat rates, MTA, Repeat rate, shopper journey, Starbucks
Comments Off on Why marketers should not ignore brand loyalty
Brand loyalty matters more than just about anything to profitable brand growth. Here are 5 reasons and actions to take