Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.

I am connected to thousands via social media to stay ahead of marketing developments. Here are the tools and resources I use to prevent information overload.

Holes! paraphrased from the CEO of Black and Decker telling investors that no one wants 1/4″ drillbits but plenty of people want 1/4″ holes. Marketing organizations need research to create a culture of learning…and that means you need continuous listening for the unexpected.  This becomes really clear when you read Pete Blackshaw’s latest column in […]