Why multi-touch attribution approaches will subsume marketing mix models to improve contemporary marketing.
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Oct
11
What will it take to get multi-touch marketing right?
In: advertising, data driven marketing, data science, digital marketing, DMP, facebook, marketing mix modeling, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, shopper journey
Comments Off on What will it take to get multi-touch marketing right?
Aug
2
Tools that will help you manage social media information overload
In: facebook, futures, social media, twitter
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I am connected to thousands via social media to stay ahead of marketing developments. Here are the tools and resources I use to prevent information overload.
Feb
26
Holes! paraphrased from the CEO of Black and Decker telling investors that no one wants 1/4″ drillbits but plenty of people want 1/4″ holes. Marketing organizations need research to create a culture of learning…and that means you need continuous listening for the unexpected. This becomes really clear when you read Pete Blackshaw’s latest column in […]