What is needed is a new kind of approach that is built for integration …not another model to estimate parameters from digital exhaust or spreadsheet data.
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Jan
19
Is it time for a new kind of approach to estimating ad effectiveness?
In: A/B tests, advertising, baseball, Bayes, marketing mix modeling, marketing ROI, media, MTA, nate silver
Comments Off on Is it time for a new kind of approach to estimating ad effectiveness?
Nov
22
Test and learn…you’re testing but are you really learning?
In: A/B tests, advertising, causality, DISQO, Google ghost ads, RCT tests
Comments Off on Test and learn…you’re testing but are you really learning?
A/B testing can adjudicate a controversy about directing ad investment. But if not done right it becomes fake news.